This website was created for no other purpose than to drive an experiment towards the target of becoming an entity in the google knowledge graph. After an interesting talk an discussion with Andrea Volpini from Redlink and further reading about the topic of becoming an entity in the graph (and here), I decided to do a hands-on myself and try to become an entity.
Two simple steps:
Despite the efforts described in the two articles linked above, I wanted to do as little work as possible, and so I reduced the procedure to just two simple steps:
Creating an entry in freebase
I went to freebase.com, created an account for my person and started to add properties like /common/topic/alias, /common/topic/official_website, /common/topic/social_media_presence, /people/person/date_of_birth and some more.
Creating a simple website and annotating it with schema.org in JSON-LD
I set up a simple wordpress page, consisting of more or less only one static page and a blog, and entered some very basic schema.org annotations in json-ld format.
Extract of my schema.org annotation in json-ld format:
{ "@context": "http://schema.org/", "@type": "Person", "name": "Elias Kärle", "workLocation": "Innsbruck", "url": "http://elias.kaerle.com", "image": "elias.jpg", "sameAs": [ "https://www.freebase.com/user/eliaska", "https://www.facebook.com/elias.kaerle", "https://www.twitter.com/eliaska", "https://www.instagram.com/eliaskaerle", "https://plus.google.com/+EliasKaerle"] }
As you can see I used the schema.org/Person concept and made excessive use of the “sameAs” property to link all my social channels.
So far, so good, now I will wait to see what happens. Will google really recognize me as an entity after so little “SEO”? I will keep posting here about the progress.